Websites, CRM & customer journeys
Make the offer inviting. Make the enquiry usable.
A catering website connected to a custom-built, semi-automated CRM, bringing the food, the occasion and the customer conversation together.
THE BUSINESS NEED
A catering customer is planning an occasion. They need to understand what is offered, how it fits their event and how to take the next step. The team needs the enquiry to arrive with useful information it can act on.
MY APPROACH
I built FoodMagic around food, event types, menus and dietary options. The website presents the offer visually, then connects enquiry capture with the work needed to respond to the customer.
HOW THE WORK CONNECTS
INSIDE THE PROJECT
Present catering around the customer's event and the experience they want to create.
Make the offer easier to understand before the customer gets in touch.
Bring customer and event details into the same workflow.
Keep enquiries, customer information and the event context together in a purpose-built system.
Connect the website intake with a clear workflow for the team to manage enquiries and quotes.
Keep the customer conversation connected to its context, so follow-up can be useful and personal.
AUTOMATION & HUMAN JUDGEMENT
Automation supports intake and organisation. The team keeps the judgement involved in a quote and the personal conversation around the customer's event.
PROJECT SCOPE
The project connects website design and content with the operational system behind the enquiry. The English site provides another route into the same offer.