THE BUSINESS NEED
Start with the work.
A product can have a strong identity and still leave a visitor unsure how it fits their life or business. The experience needs to make the product tangible and give interest somewhere useful to go.
Brand, websites & automation
Genetta
Make the product feel real before the first conversation.
An editorial website concept connecting product storytelling, visual direction, colour studies and hospitality positioning with an enquiry journey.
MY APPROACH
Connect the whole journey.
I built an interactive website concept with prototype imagery and a practical brief builder. The work connects the brand's visual direction with private ownership and hospitality settings.
HOW THE WORK CONNECTS
- Discover the product
- Explore colours & settings
- Shape a brief
- Capture interest
- Continue the conversation
INSIDE THE PROJECT
The pieces that
make it work.
Product storytelling
Connect the design and character of the product with the situations in which people would use it.
Visual direction
Develop prototype imagery, colour studies and the editorial presentation.
Hospitality positioning
Explore how the product fits hotels, villas and other hospitality settings.
Interactive exploration
Let visitors explore settings and colours as part of the experience.
A practical brief
Give interest a useful form through a brief builder that supports the next conversation.
Connected marketing
Cover enquiry and lead capture, sales and marketing funnels, and email automation for campaigns and follow-up.
AUTOMATION & HUMAN JUDGEMENT
Useful control,
where it belongs.
The website and its surrounding workflow are developed as a concept. The visitor's choices help shape the enquiry, while the business keeps the context needed for a useful follow-up.
PROJECT SCOPE
The work combines brand thinking, customer experience and technical implementation. Prototype imagery and interactive concepts are presented as such.